Update: 06.06.2023
Last week: 21 week 2023 (22.05.2023 - 28.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 047 | -12.9% | 8.4% | -0.7 | 11 198 400 | -13.4% | 7.1% | -0.7 | -5.1% |
| MoM | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| YTD | 125 270 | 37.7% | 8.7% | 2.5 | 227 177 487 | 37.1% | 7.3% | 2.1 | -1.6% |
| MAT | 280 125 | 72.0% | 8.2% | 2.7 | 512 184 821 | 80.7% | 7.0% | 2.4 | 15.4% |
| BRAINMAX | |||||||||
| WoW | 863 | -3.8% | 100.0% | 0 | 2 840 325 | -1.5% | 100.0% | 0 | -3.8% |
| MoM | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| YTD | 15 107 | Inf | 100.0% | NA | 50 927 892 | Inf | 100.0% | NA | NA |
| MAT | 25 294 | Inf | NA | NA | 83 696 378 | Inf | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 19 674 | -5.4% | 46.3% | 0.6 | 59 940 393 | -4.9% | 41.1% | 0.8 | -6.6% |
| MoM | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| YTD | 366 441 | 32.8% | 43.3% | 4.4 | 1 110 790 704 | 33.6% | 39.2% | 5.8 | 19.5% |
| MAT | 767 630 | 55.8% | 44.1% | 6.1 | 2 259 103 801 | 53.7% | 39.1% | 7.3 | 34.2% |
| MODELAX-N | |||||||||
| WoW | 23 963 | -1.1% | 20.2% | -0.1 | 7 441 810 | -1.4% | 11.3% | -0.1 | -0.5% |
| MoM | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| YTD | 439 311 | 534.0% | 18.3% | 15.6 | 137 869 745 | 479.0% | 10.3% | 8.8 | -4.8% |
| MAT | 731 399 | 955.5% | 13.6% | 12.4 | 236 499 391 | 893.2% | 7.8% | 7.1 | -6.4% |
| REDUXIN | |||||||||
| WoW | 13 679 | -10.3% | 32.2% | -1.3 | 60 284 157 | -9.7% | 41.3% | -1.4 | -6.6% |
| MoM | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| YTD | 289 355 | 1.7% | 34.2% | -6 | 1 199 251 926 | -5.3% | 42.4% | -8.6 | 19.5% |
| MAT | 606 743 | 10.5% | 34.8% | -7.5 | 2 506 795 934 | -0.1% | 43.4% | -10.9 | 34.2% |
| REDUXIN FORTE | |||||||||
| WoW | 3 454 | -2.6% | 8.1% | 0.3 | 12 917 507 | -2.4% | 8.9% | 0.4 | -6.6% |
| MoM | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
| YTD | 67 102 | 31.7% | 7.9% | 0.7 | 250 650 957 | 31.8% | 8.9% | 1.2 | 19.5% |
| MAT | 134 833 | 42.7% | 7.7% | 0.5 | 510 584 846 | 53.1% | 8.8% | 1.6 | 34.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 125 270 | 37.7% | 8.7% | 2.5 | 227 177 487 | 37.1% | 7.3% | 2.1 | -1.6% |
| BRAINMAX | 15 107 | Inf | 100.0% | NA | 50 927 892 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 366 441 | 32.8% | 43.3% | 4.4 | 1 110 790 704 | 33.6% | 39.2% | 5.8 | 19.5% |
| MODELAX-N | 439 311 | 534.0% | 18.3% | 15.6 | 137 869 745 | 479.0% | 10.3% | 8.8 | -4.8% |
| REDUXIN CAPS | 289 355 | 1.7% | 34.2% | -6 | 1 199 251 926 | -5.3% | 42.4% | -8.6 | 19.5% |
| REDUXIN FORTE | 67 102 | 31.7% | 7.9% | 0.7 | 250 650 957 | 31.8% | 8.9% | 1.2 | 19.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 280 125 | 72.0% | 8.2% | 2.7 | 512 184 821 | 80.7% | 7.0% | 2.4 | 15.4% |
| BRAINMAX | 25 294 | Inf | NA | NA | 83 696 378 | Inf | NA | NA | NA |
| GOLDLINE PLUS | 767 630 | 55.8% | 44.1% | 6.1 | 2 259 103 801 | 53.7% | 39.1% | 7.3 | 34.2% |
| MODELAX-N | 731 399 | 955.5% | 13.6% | 12.4 | 236 499 391 | 893.2% | 7.8% | 7.1 | -6.4% |
| REDUXIN CAPS | 606 743 | 10.5% | 34.8% | -7.5 | 2 506 795 934 | -0.1% | 43.4% | -10.9 | 34.2% |
| REDUXIN FORTE | 134 833 | 42.7% | 7.7% | 0.5 | 510 584 846 | 53.1% | 8.8% | 1.6 | 34.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 047 | -12.9% | 8.4% | -0.7 | 11 198 400 | -13.4% | 7.1% | -0.7 | -5.1% |
| BRAINMAX | 863 | -3.8% | 100.0% | 0 | 2 840 325 | -1.5% | 100.0% | 0 | -3.8% |
| GOLDLINE PLUS | 19 674 | -5.4% | 46.3% | 0.6 | 59 940 393 | -4.9% | 41.1% | 0.8 | -6.6% |
| MODELAX-N | 23 963 | -1.1% | 20.2% | -0.1 | 7 441 810 | -1.4% | 11.3% | -0.1 | -0.5% |
| REDUXIN CAPS | 13 679 | -10.3% | 32.2% | -1.3 | 60 284 157 | -9.7% | 41.3% | -1.4 | -6.6% |
| REDUXIN FORTE | 3 454 | -2.6% | 8.1% | 0.3 | 12 917 507 | -2.4% | 8.9% | 0.4 | -6.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| BRAINMAX | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| GOLDLINE PLUS | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| MODELAX-N | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| REDUXIN CAPS | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| REDUXIN FORTE | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs